GoodRx Subsidiary FlipMD Launches Physician Recruitment Platform

FlipMD, a subsidiary of GoodRx, launched FlipMD Hire, a new recruitment platform. It is designed to bring aspects of the gig economy to physicians by creating a forum in which healthcare companies can post full or part-time clinical and non-clinical positions.

FlipMD hopes to attract a range of businesses, including biotech and pharmaceutical companies and medical startups seeking physician advisors. To that end, Hire has created a marketplace based on its database of practicing physicians. It features projects ranging from consultancy work to long-term consultancy.

Citing organizations’ growing demand for medical expertise and clinical knowledge, coupled with increasing burnout within the medical community, FlipMD CEO Lauren Hanson said Hire will leverage the network of the organization to promote flexible work opportunities.

Hire uses a flat rate of $25,000 per placement, well below the industry average for recruiting fees, according to Hanson.

“What we’re doing is moving from the fundamental realm into the world of medical staffing using a lot of what we already know about gig economics,” she said.

Unlike recruiting tools designed by Upwork and LinkedIn, Hanson said FlipMD Hire is able to forge connections within the often small and insular world of physicians with the right access points to new opportunities.

She added that the COVID-19 pandemic has underscored the importance for healthcare professionals to have more sustainable career options, especially amid the trauma and resulting mental fatigue for frontline workers. line.

Hanson said FlipMD is trying to “tactfully nudge” doctors into embracing a hybrid career where they can do their traditional clinical work while simultaneously benefiting from contributing to other organizations.

“We want to do this in a way that we can take on anything from one-hour projects to long-term staffing and everything in between,” she said. “We want to be a collaborative player.”