New Faces New Places: Home care made easy with online platform

“When we started Alto, we were on a mission to provide all the safety and security of a traditional home care business without the expense.”

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Businesses and non-profit organizations open and relocate to Saskatoon regularly. Today, the StarPhoenix speaks with Hadi Taherian, one of the founders of Alto, a recently launched online marketplace designed to help seniors and their families connect directly with home care workers. Taherian and his business partner, Dr. Rob Basi, created Alto after seeing the benefits for seniors of staying in their familiar homes and the high costs associated with home care.

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Hadi Taherian is co-owner of Alto, the <a class=online platform that connects home care providers to families more affordably.” class=”embedded-image__image lazyload” src=”″ srcset=”, 2x” height=”750″ loading=”lazy” width=”1000″/>
Hadi Taherian is co-owner of Alto, the online platform that connects home care providers to families more affordably. Photo by Michelle Berg /Star Phoenix of Saskatoon

Q: What made you decide to launch this online platform?

A: In fact, I was an executive director at one of the largest private house management companies in Canada and the United States. And I and my business partner, Dr. Rob Basi, have seen how difficult it is to find appropriate home care for our own family members. . Trying to find someone and go through the process of interviewing, checking their identity, checking their references and checking their criminal record, and then managing the schedule took so much time.

These are some of the reasons we decided to create Alto. It is a true platform that helps family members find better and safer home care, so that families can focus more on finding the caregiver who meets their needs, which is less stressful and much easier to manage.

Q: How does the platform help people seeking care?

A: When we started Alto, we were on a mission to provide all the safety and security of a traditional home care business without the expense. And that’s what we’ve done. When reviewing caregivers on our platform, each person is vetted. Clients and our care seekers can see who they are, what they’ve done before, what certification they have, and how much money they want to charge per hour. On average, this is 40% less than private home care agencies.

The beauty of our platform is that they can actually try out some of the people and then, if there’s a synergy, they can continue to book them through our platform. They can also make a payment through our platform. We made it as safe as possible.

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Q: What benefits does Alto offer caregivers using the platform?

A: Care providers can come to our platform, create a profile, show off what they do well, and set their own rate. They have complete control over their own work, how much money they want to make, and which clients they want to hire, something they’ve never had before in any other place. We have noticed that once the personality is matched on both sides – the caregiver and the care seeker – the rest is extremely easy to manage.

Q: How did your other company, Home Care by Doctors, contribute to the creation of this platform?

A: We have seen with Home Care by Doctors some of the challenges that arise when trying to provide services to our clients through a traditional home care agency. We saw what the issues were, we got the feedback from the customers we’ve had over the past five years, and Alto was created by combining the two together.

Q: How do you hope to improve healing options with Alto?

A: There is definitely a need for retirement homes and nursing homes. It is something that we cannot avoid. There is a place for it in our healthcare system. But at the same time they are overcrowded (and) the staff are overwhelmed and unhappy.

COVID-19 has exposed many gaps in our current system to support our seniors. And one of the main problems is the fact that there are not enough options for people to make an informed decision. The options are either to go to a nursing home or care facility or to deal with traditional home care companies.

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So we sat down and said, “How can we provide the same quality of individuals, but at the same time make it more accessible and easier for people to do what they need to do to stay at home? And that’s how Alto was created.

Q: How important is making home care more accessible?

A: There is no place like home. Home care is where a person feels safe, where they are comfortable, which gives them peace of mind. We have noticed that people who receive home care at home are much happier, they stay healthier because they are so comfortable.

There are ways to stay home safe and keep our seniors safe. All we’re trying to do is make sure we can provide a safe and secure option for everyone to make an informed decision about how best to provide care for their loved ones.

This interview has been edited and condensed.


Owners: Hadi Taherian and Dr. Rob Basi
Hours: 24 hour online access
E-mail: [email protected]
Call: 306-612-4224
Address: 420-210 Ave. P S. (headquarters), 229-116 Research Drive (Co. Labs office)
Check: Facebook, Instagram, LinkedIn

Have you recently started or moved a new business or non-profit organization to Saskatoon? We want to know your story. Please email [email protected]

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