Ram teases 1500 electric pickup and launches new site

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Ram’s electric pickup truck is still two years away, but the “Built to Serve” brand gives the public a taste of a concept vehicle and an opportunity to share what they want from the electric vehicle.

Stellantis NV launched RamRevolution.com on February 8. It’s a hub that will give customers insight into Ram’s “EV philosophy” and a forum to share what they want from the new truck. The brand will also host a “Ram Real Talk Tour”, a series of conversations over the next year at various events allowing truck owners to chat with designers and engineers about what an electric pickup should be. do to meet their needs. Cities and dates are forthcoming.

“Our mission with an electric truck is to be the best, to design and build trucks that meet the real needs of our owners,” Ram CEO Mike Koval Jr. told the Detroit News. “We are building an electric vehicle that is all truck and uncompromising. It will tow, haul and go the distance and stay on the job no matter what we ask of it.

The Ram 1500 battery electric vehicle will launch in 2024 following Ram’s all-electric ProMaster commercial van next year. This model already has a buyer at Amazon.com Inc. The electric pickup will also follow EV truck launches from Rivian Automotive Inc., which has started delivering its R1T trucks; Ford Motor Co., which is launching the F-150 Lightning this spring; and General Motors Co., which already builds the GMC Hummer EV pickup and will launch the electric Chevrolet Silverado early next year.

“We are in full swing of our plan. Our goal is to deliver the right product at the right time with the range, towing and transportation our customers need,” said Koval.

Stellantis CEO Carlos Tavares said the extra time gives the automaker a chance to see what its competitors are doing.

“More and more truck intentions,” Koval said, “are open to the idea of ​​heavy electrification, but they are unwilling to compromise on their core attributes of capability and power.”

It’s something Koval says he believes Ram does differently — going directly to customers to get their feedback.

Truck buyers, however, have enthusiastically lined up for EV offerings from Ram Crosstown rivals. Last month, the Blue Oval said it had nearly 200,000 reservations for the Dearborn-built Lightning before the official launch of orders and was doubling its annual production capacity in Dearborn. GM as of Jan. 31 had reservations approaching 59,000 for the Detroit-built Hummer pickup and SUV and more than 110,000 for the retail and fleet Silverado.

Ram’s vehicle is expected to be based on the Auburn Hills-designed STLA Frame platform, which the company says will deliver 500 miles of range with energy from 159 to more than 200 kilowatt hours. Koval declined to specify where it will be built. The Sterling Heights Assembly Plant builds the latest generation of gas-powered trucks.

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The Rivian R1T has an estimated range of 314 miles by the Environmental Protection Agency. The Ford Lightning offers up to 300 miles of range with an extended battery. The Hummer has a range of 329 miles, according to GM. The Silverado should go over 400 miles on a single charge.

It wasn’t immediately clear if Ram Revolution could also be the name of the next electric truck. Last month, the US subsidiary of Stellantis registered the trademark for “motor vehicles, namely, passenger trucks”.

“It’s a philosophy as much as anything else,” Koval said. “It could ultimately signal or inspire what our battery electric vehicle or its name will be.”

Stellantis will invest $35.5 billion in electrification and software by 2025. Ram said it will offer electric vehicles in the majority of its segments by 2025 and a full portfolio by 2030.

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