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Rivian Automotive Inc. has eliminated the lowest-priced version of its R1T electric pickup truck, the company confirmed via email, raising the price of its entry-level model.
Demand for the Explore model, which sold for $67,500, was weaker than expected, and its elimination will help the EV maker “streamline our supply chain and ultimately deliver the vehicles faster.” quickly,” according to a letter quoted on the Rivian Owners Forum on Aug. 28. 18.
The “vast majority” of customers ordered the next trim level, the $73,000 Adventure configuration, according to the letter.
Rivian confirmed sending the letter to people who pre-ordered the Explore package. Customers will have until September 1 to upgrade or cancel their order, the company said.
In March, the Irvine, Calif.-based automaker tried to raise list prices for the R1T pickup and R1S SUV, citing higher input costs and a shortage of semiconductors, only to later rescind increases in the face of customer reaction.
The Verge reported the shutdown of the Explore setup earlier on August 18.
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