Rivian cancels cheapest electric pickup

[Ensure you have all the info you need in these unprecedented times. Subscribe now.]

Rivian Automotive Inc. has eliminated the lowest-priced version of its R1T electric pickup truck, the company confirmed via email, raising the price of its entry-level model.

Demand for the Explore model, which sold for $67,500, was weaker than expected, and its elimination will help the EV maker “streamline our supply chain and ultimately deliver the vehicles faster.” quickly,” according to a letter quoted on the Rivian Owners Forum on Aug. 28. 18.

The “vast majority” of customers ordered the next trim level, the $73,000 Adventure configuration, according to the letter.

Rivian confirmed sending the letter to people who pre-ordered the Explore package. Customers will have until September 1 to upgrade or cancel their order, the company said.

In March, the Irvine, Calif.-based automaker tried to raise list prices for the R1T pickup and R1S SUV, citing higher input costs and a shortage of semiconductors, only to later rescind increases in the face of customer reaction.

The Verge reported the shutdown of the Explore setup earlier on August 18.

Want more news? Listen to today’s daily briefing below or head here for more information: