Spotify is testing the waters with a new ticketing platform

Spotify has soft-launched a new website to sell tickets directly to its users, instead of redirecting customers to partner ticketing platforms.

The streaming provider launched its tickets.spotify.com site today (August 10), allowing those with a Spotify account to purchase event tickets by debit or credit card.

Currently, the Spotify Tickets site lists concerts by American artists like Limbeck, Crow, Annie DiRusso, Four Years Strong, and Tokimonsta.

Tickets are drawn from those artists’ pre-sale allocations – which will be the focus of Spotify Tickets, rather than general on-sale inventory.

According to the terms and conditions of the site, the company only acts as a ticketing agent and charges a booking fee. It also mentions that the platform can sell on behalf of “third parties which may include venues, event promoters, fan clubs and artists, as a disclosed ticketing agent.”

“A part of [these tests] end up paving the way for our broader user experience and others just serve as important learnings”

Commenting on the launch of the new site, a Spotify spokesperson said Technological crunch“At Spotify, we regularly test new products and ideas to improve our user experience. Some of them end up paving the way for our broader user experience and others just serve as important learnings. Tickets.spotify.com is our last test. We have no further news to share on future plans at this time.

In June, Spotify launched the Live Events Feed, an in-app destination that allows users to discover concerts in their area via personalized listings from the platform’s affiliate ticketing partners, Ticketmaster, AXS, Dice, Eventbrite and SeeTickets.

Although events listed on the Spotify Tickets site are not available on the live events page, the company’s support page states, “Some tickets listed [on the Live Events page] are available for purchase directly from Spotify. Tickets sold directly through Spotify are also not currently listed on artist pages.

Spotify plunged into the ticketing world last year when the company experimented with selling tickets for pre-recorded virtual concerts due to the pandemic.

The launch of Spotify’s ticketing platform comes days after Ticketmaster partnered with TikTok to allow users to discover events and purchase tickets directly through the app. The ticketing giant entered into a similar partnership with Snap in February.


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