Stater Bros. Markets launched a “Local Fare” virtual forum on Monday to connect with local producers and manufacturers to diversify its product offerings.
The local fare will run through August 6 on RangeMe, an online product discovery and sourcing platform, at app.rangeme.com/staterbroslocal, Stater Bros. Monday. The Southern California grocer noted that its category managers seek local suppliers in all categories, especially products with dietary attributes identified as important by buyers, including organic, non-GMO, plant-based, gluten free, vegan and keto.
Products eligible for Stater Bros. ‘ local program are grown, harvested or made exclusively in California, the San Bernardino, Calif.-based retailer said, adding that buying local lowers its carbon footprint, provides unique items to customers and helps state and municipal economies. .
âNurturing families and local communities, including local businesses, is at the heart of what we do,â said Dennis McIntyre, executive vice president and chief marketing officer at Stater Bros., in a statement. âThis initiative gives businesses in our communities a larger retail footprint while our customers have access to a wider variety of healthy, high-quality and innovative products. It’s a win-win for local brands and our buyers.
Supplier submissions through RangeMe will be reviewed and selected by Stater Bros.’s category management team, and the items chosen will receive free placement, the supermarket chain said. Stores will assess which factors are most relevant to the communities they serve.
Designed for retail buyers and suppliers, RangeMe’s platform uses a dashboard to put thousands of products at the fingertips of buyers, making it easy to find and compare items. Automatic alerts are sent to buyers when new products meet their selection criteria. As a result, retail buyers can more efficiently research innovative new products and manage the inbound product submission process, according to RangeMe, a subsidiary of San Francisco-based ECRM.
For suppliers, RangeMe provides better access to retail buyers as well as increased control over the marketing of products. Suppliers can upload full details of their products to the platform for buyers to review. Additionally, suppliers know when their products are viewed and can receive feedback from buyers, while buyers can instantly reach out to suppliers they are interested in or track a product to be notified of updates.
Stater Bros. added that vendors not selected in the Local Fare forum will still be accessible through RangeMe and may be reviewed by the grocer’s category managers as the business needs evolve. In total, the chain operates 170 supermarkets in Southern California.