Sustainability, Brand Purpose and the Hot Topics of Business Transformation at Impact 2022 | News

United Kingdom – The MRS Annual Conference takes place virtually on March 16 and 17, with speakers including former Supreme Court President Lady Hale and Professor Dan Breznitz of the University of Toronto’s Munk School of Global Affairs and Public Policy, while panels will put featuring brands such as Mondelez, Panasonic and Macmillan.

Here, we’re rounding up feedback from companies operating in the MRX space to find out what they’re most looking forward to at this year’s event.

Joe Stubbs, Global Brand Director, Interbrand
To me, this must be Paul Polman’s keynote on Net Positive: How Courageous Businesses Thrive by Giving More Than They Take. Polman is one of the most visionary business leaders and has set a new standard in terms of commitment to sustainability as Chief Executive of Unilever. Leadership is so crucial to brand success and value creation, his views on the positive net and how businesses can be braver and bolder with their ambitions will make this session one to watch. not miss.

Vicky Bullen, General Manager, Coley Porter Bell
I am very interested in hearing the debate entitled, Walk the walk, how to avoid greenwashing on your sustainability journey on how brands can find eco-responsible solutions. Greenwashing – once such prissue among brands – is increasingly cited as people can easily gather information online and investigate complaints. As companies across all industries embark on their sustainability journey, that overused buzzword, “authenticity,” is absolutely applicable. Brands need to be honest about their progress and intention.

Chris Bland, Managing Director, Walnut Unlimited
As director general of the agency Human Understanding, the debate on Neuromania and the new irrationalism Is it time to put “the human” back into research? is the one I will definitely listen to. I personally can’t wait to see where this debate takes and where expert panelists land on a topic close to our hearts here at Walnut. Elsewhere, I’d be remiss if I wasn’t looking forward to seeing our own project work with debt management company Lowell, featured at the session, Understanding Vulnerability: Accessing and Communicating with Vulnerable Customers.

Steve Phillips, Managing Director, Zappi
As Chair of the MRS Sustainability Council, I’m obviously interested in topics related to the sustainability agenda, so it’s great to see Jigsaw Research working with WWF to harness the power of insight to bring people together. In session, Ten years to save the world: how communities can shape a greener future they will talk about bringing supporters together to take positive action. It’s a challenge the insight industry is still working on, because we should be able to genuinely help make the planet a better place.

I will also look forward to hearing from Danielle Todd of Relish on harnessing our creativity and innovation in Not another midlife crisis: we need to stop navel-gazing and start creating. Innovation is very close to our hearts at Zappi. This call to arms for creativity should make for a great session.

Ruth Partington, Founder and Director, Empower Translate
Seems like two fantastic and varied days to get to the heart and head of insight. From an operational perspective, I look forward to hearing the panel discussion on innovation and international leadership, chaired by Crispin Beale, which promises to be a promising and stimulating session on business transformation. .

I also look forward to hearing about the heart and power of our industry across the Raising her voice: Marginalized girls find their voice in no man’s land case study involving adolescent refugee girls. This is inspiring research that opens up a world of possibilities around empowering marginalized communities.

Fiona Blades, Experience Manager, Mesh Experience
I’m particularly looking forward to Baroness Hale’s opening interview – as a women-owned business I admire her relentless advocacy of equality or, as some call it, ‘the agenda of Brenda”. Baroness Hale describes it as “the belief that women are equal to men and should enjoy the same rights and freedoms as men”.

Pete Markey is Marketing Director at Boots and his slots are always fascinating. This time it will focus on balancing customer needs with broader sustainability and DEI issues. I’ve known Pete for a long time and if anyone can provide insight into these thorny issues, it’s him.

The Rachel Lawes session, The Tomorrow People: How to talk about the future? on using semiotics to unlock insights into the future seems valuable, as it is so often difficult to get participants to discuss topics beyond today’s horizon. We collaborate quite often with Rachel and clients are always impressed with her ideas.

Lucia Juliano, Head of Research, UK and Netherlands, Toluna
I look forward to hearing Paul Polman’s session on how courageous businesses thrive by giving more than they take. Brand purpose is a key research area for us, having broadcast a number of global webinars on this topic where we have brought together business leaders to discuss how research can support a purpose-driven agenda. goal, as well as drive business growth. This is sure to be a highlight session of this year’s event and will provide a stimulating and enlightening narrative for agencies and clients alike.

To learn more and to book tickets click here; discounts for block bookings are available.

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