Three hot topics from day one

BIGSOUND is back in full force, with hundreds of delegates from all sectors of the Australian music industry heading to Brisbane’s Fortitude Valley for the first face-to-face event since pre-pandemic.

Of course, the impact of the pandemic was an overarching theme on Wednesday. Fresh in everyone’s mind, it has been discussed many times: in keynote speeches, panel discussions and informal conversations.

Here are three of the other themes explored on day one:

Technology and the future of music

Australian tech and creator success story Joan Westenberg kicked off the discussion on freelance business and how artists can take advantage of the new creator economy, while Dr Jay Mogis explored the Metaverse and the Web3 with panelists such as UNIFIED’s Jaddan Comerford, Serenade’s Katie Brown and artist VNCCII.

Paige X. Cho led a panel exploring the future of the internet as it relates to music marketing, featuring artist Nardean, That Aussie Music Guy creator Chris Palmer, TikTok’s Govind Sandhu and Chugg’s Andrew Stone Music providing concrete examples of how artists can do creative work for them.

Nardean explained that being a creator on top of being a creator and writing music was “exhausting” because creating was a full-time job in itself, but it depended on whether she wanted to succeed or not.

Nardean sells NFTs and engages fans by playing chess online with NFT owners. ” Its a story ; that person will remember me for life,” she said. “I play chess anyway, I play random anyway; I can also play people who will also listen to my music.

She is now exploring ways to integrate NFTs into real-life situations.

“What I really want to see is people buying an NFT and then coming to a show and scanning a QR code, and it gives them a little section, or downloading a live camera set up in the green room or something like that.”

Everyone on the panel agreed that while nothing beats the experience of live music, live streaming isn’t going anywhere, with Palmer pointing out that from an artist’s perspective, it’s ideal for a real-time feedback on the creative process, as explored in Charli XCX’s documentary Alone Together.

Influencer marketing was also discussed, with Stone admitting that companies like Chugg employ 18- and 20-year-olds native to TikTok creation and current trends to help their artists create viral content. “It’s about finding the right creator for the right offer,” Sandhu explained.

“Very often we can be skewed by numbers or what we have seen in the past, but internet culture changes daily. Who was the good creator yesterday may not be the good creator now.

The “me too” movement

No one has explained the “Me Too” movement better than Tarana Burke. Named Time’s Person of the Year in 2017 along with a group of prominent activists, Burke launched the “Me Too” movement in 2006. Next month will mark five years since the viral hashtag movement, and in her speech, Burke encouraged people to push back the question “What has ‘Me Too’ been up to in the last five years?” and instead ask, “What did ‘Me Too’ make possible?”

“Five years ago, we couldn’t have had a sustained international conversation about sexual violence,” Burke said, explaining the power of ordinary people to find safety in one of the most dangerous places – the internet.

“Twelve million people in 24 hours found the security to say ‘Me too,'” she said.

“The seeds of sexual violence are power and privilege,” she explained, adding that rather than being responsible for their actions and losing power or privilege, perpetrators prefer to deny their actions.

With the damning Raising Their Voices report on sexual harassment in the Australian music industry released last week, “Me Too” is a relevant conversation to have within the industry at this time. “There’s still more truth to tell, but the first person you have to tell the truth to is yourself,” Burke said, adding, “The more truth I told myself, the more truth I had. freedom.”

Climate change

Artists and activists came together for the morning panel How Soon is Now: How Climate Change is Impacting Australia’s Live Music Industry, which was followed by a screening of “Green is the new black», the documentary produced, directed and edited by Jake Taylor of In Hearts Wake.

The film begins with a quote from Bono: “Music can change the world, because it can change people. It’s part documentary about the band’s journey over the past five years, and part environmental message to music consumers and creators.

“To grow as a band, you need to tour as much as possible, put on a big show, and sell as much product as possible,” Taylor says in the film, which then explores how bands can make smarter decisions about merchandising options. , packaging and touring to reduce their effect on the environment.

In Hearts Wake were in the process of creating “Kaliyuga” when the bushfires of 2019/2020 began, and it became the band’s mission to completely carbon offset the album, employing consultant Grace Gallagher for the help offset the 26.5 tonnes of C02 created during the process. . The band is exploring eco-friendly ways to keep their show immersive without using confetti cannons or plastic pool toys (RIP Patchy) and ways to package their product without using plastic, as well as practices for durable tour that any group can use.